Song writers and radio stations rely on a "hook" to capture listeners. There are few more popular artists than multi-Grammy winner Justin Timberlake and no bigger station group than iHeartMedia's. Combine the two with a free preview weekend on the iHeartRadio All Access on-demand music platform and a promotion trifecta should hook thousands of Timberlake fans and new subscribers to iHeart's one-year old paid streaming service.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.