In Celebration of Working Moms in Marketing, Media and Tech

Knowing that motherhood and work are two of the biggest commitments women make in their lives She Runs It began a tradition 16 years ago to acknowledge women who are particularly savvy at juggling the demands of both roles Reading the submissions and learning about how these women navigate their lives I39m always reminded of Tina Fey39s words quotI think every working mom probably feels the same thingquot she said quotYou go through big chunks of time where you39re just thinking 39This is impossible amp8212 oh this is impossible39 And then you just keep going and keep going and you sort of do the impossiblequotThis year She Runs It selected 24 women in marketing media and tech as Working Moms of the Year Their stories are as remarkable as they are inspirational Their strategies can serve as a master class for women and men who are considering parenthood and want to achieve equal levels of success at home and at work It39s not easyAs Kathleen Dundas president of data strategy and tech at Zenith attests quotEvery year I see more focus on whole life for professionals amp8212 no longer is the focus on work and life balance but on how do we integrate all of these thingsamp8230 Getting your job done is not 900 am to 500 pm and your life doesn39t just exist from 501 pm to 859 am Giving people the flexibility to make their lives work has become more widely accepted and embraced work how when and where you want to make your life work I believe our industry is really making progress on this subject and it is starting to gain traction for moms dads and frankly all peoplequotIn She Runs It39s 16 years of evaluating submissions for working mothers of the year we have also gained a lot of visibility into corporate practices and programs amp8212 many of them initiated by the women who are being celebrated It became increasingly clear that the culture and environment a company fosters to support working parents are critical to individual success so two years ago we began recognizing Best Companies for Working Parents The companies will be announced at the beginning of the yearAll of our 2020 Working Mothers and Companies of the Year will be honored on Thursday February 27 during an awards luncheon at Cipriani in New York It39s a great opportunity to explore the balancing act of working parents and celebrate the accomplishments of these inspirational women and the companies that support themThe WinnersNewtoMotherhood Moms achieve balance in their lives and are strong role models for their associates at work and their children at home Their children are six years or younger and they seek innovative approaches to worklife balance These winners includeAndrea Cancro executive vice president client managing partner UM J3Cara Lewis executive vice president video investment Dentsu Aegis NetworkLaura Maness chief executive officer Havas New YorkArianna Orpello Lewko senior vice president TD BankSara Saunders associate brand director Procter ampamp GambleKellyn Smith Kenny chief marketing officer HiltonEstablished Moms have an oldest child between the ages of 7 and 17 These women thrive on their busy lives and have positively impacted other working mothers with their skills at achieving worklife balance The Established Mom winners areChristine Anderson senior managing director global public affairs and marketing BlackstoneEnshalla Anderson chief strategy officer FutureBrandIPGVivian Arestia assistant vice president acquisition marketing MetLifeKasha Cacy chief executive officer Engine GroupJen Catto chief marketing officer TelariaCourtney Cotrupe chief executive officer Partners NapierJennifer DaSilva president Berlin Cameron WPPKathleen Dundas president data strategy ZenithPublicisJoelle Friedland cofounder mindsassemblyJennifer Kohl senior vice president and executive director integrated media VMLYampampRTracee Larocca senior vice president advertising and brand engagement Taco BellDeidre SmallsLandau chief marketing officer and executive vice president global culture UMTrailblazer Moms are categorized as pioneers of working motherhood They began combining work and family at least 18 years ago and have held leadership positions while raising their children The Trailblazer winners areMontse Barrena executive vice president group account director DeutschSue DeSilva executive vice president executive creative director DigitasPublicisAudrey Melofchik Bretherick president DDB NYSyl Saller chief marketing and innovation officer DiageoAnneMarie Schaffer executive vice president MerkleKelley Walton head of global brand experience Under ArmourClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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In Celebration of Working Moms in Marketing, Media and Tech

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Lynn Branigan

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