New York, June 10, 2019 – Xandr, AT&T's advanced advertising & analytics company, today announced the launch of Xandr InvestÔ, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching interested consumers however they view content.
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