Introducing Xandr Invest: New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content

quotDue to the major investments we have recently committed to our buyside platform Xandr now supports buying in the ways that make sense for advertisers Xandr Invest offers them the combination of our exclusive consumer insights and content backed by incredibly powerful technologyquot said Michael Rubenstein President AppNexus a Xandr Company quotWe39ve brought a platform to market that doesn39t just meet advertisers where they are now but sets them up to capitalize on the future of advertising as digital and TV begin to convergequotInvest in What39s NewXandr Invest champions advertisers and agencies as they plan execute and learn from their media campaigns Through a machinelearning optimization system and streamlined user interface Xandr Invest provides enhanced efficiencies to established marketing objectives while enabling buyers to shift focus to increasingly sophisticated tactics to achieve unique outcomesquotAs longtime partners we39re excited that the full power of ATampampT is behind Xandr Invest These enhancements allow us to deploy more sophisticated marketing strategies and surface deeperamp160consumer insightsquot said Matt Greitzer CoCEO Amnet US a division of Dentsu Aegis NetworkThe new Xandr Invest programmatic guaranteed offering also enables buyers to seamlessly reserve access to premium supply through the consolidated buying platform with no manual tags to traffic or additional invoices to manageInvest in Insights and AnalyticsWith access to Xandr Audience Segments initially developed from ATampampT39s 170 million directtoconsumer relationships Xandr Invest uses an identity solution built from deterministic data to enable buyers to better understand and strategically connect with valuable audiences across devices in premium brandsafe environmentsquotClient sophistication in programmatic is reaching a new level of maturity which means more demand for customization and an integrated approach to supply We look forward to the crossplatform audience access applying ATampampT39s deterministic data and the machine learning capabilities promised by the Xandr Invest platformquot said Evan Hanlon Chief Strategy Officer GroupM USInvest in CommunityXandr Invest is the exclusive buyside platform for Community Xandr39s newly launched curated premium video marketplace At launch Community provides access to premium content from CNN TNT TBS truTV BR Live Warner Bros Crunchyroll Rooster Teeth Vice Hearst Magazine Newsy Philo Tubi and XUMOInvest in the Future of Media BuyingEvolved and enhanced from more than a decade of powerful and performant buying technology from AppNexus Xandr Invest is a strategic buying platform that provides the tools and support needed today for a streamlined buying processquotXandr39s powerful customization capabilities and focus on platform transparency enable Havas to create proprietary bespoke solutions for our clients With the launch of this strategic buying platform we39re excited to translate Xandr39s investments in user experience into increased efficiency for our traders and meaningful outcomes for client campaignsquot said Andrew Goode EVP of Programmatic Havas Media Group North AmericaThe omnichannel inventory will include traditional TV OTT mobile digital video audio native and display In 2019 advertising spend for video including OTT through Xandr39s legacy buyside platform is experiencing doubledigit growth yearoveryearAs the industry evolves to meet the needs of consumers Xandr Invest will begin to incorporate tools and services to help converge TV and digital media strategies Over time traditional TV buying capabilities will become available within Xandr InvestquotBy simplifying access to premium brandsafe content across all screens Xandr Invest is advancing programmatic buying to a new level of relevance and effectiveness and that translates to better business results for our clientsquot said Catherine Sullivan Chief Investment Officer Omnicom Media Group North AmericaClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Introducing Xandr Invest: New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content

Publish date

Channel

Archived in

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Introducing Xandr Invest: New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content

Enjoying This Commentary? There's More to Love

"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

The payment was successful

Cookies