If you're riding the New York City subway or whiling away your time on Instagram, you might think that the only advertisers around anymore are direct-to-consumer (DTC) brands. Such ads are omnipresent, spanning mattresses, shoes, toothbrushes, furniture, masculine virility, and feminine hygiene. How are agencies responding to this booming category?
iProspect's Jeremy Cornfeldt: What Brands Can Learn from the DTC Boom
