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iProspect's Jeremy Cornfeldt: What Brands Can Learn from the DTC Boom

Author

David Berkowitz

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Channel

Dentsu InSites

If you're riding the New York City subway or whiling away your time on Instagram, you might think that the only advertisers around anymore are direct-to-consumer (DTC) brands. Such ads are omnipresent, spanning mattresses, shoes, toothbrushes, furniture, masculine virility, and feminine hygiene. How are agencies responding to this booming category?

David Berkowitz

David Berkowitz, a three-time marketing and strategy chief at digital firms, currently is the principal of his consultancy Serial Marketer. Previously, he led marketing for Storyhunter, the video production marketplace. Prior roles include lea… read more