Standard Media Index's (SMI) recently released January data shows that six major broadcast networks (ABC, CBS, Fox,NBC, Telemundo, and Univision) collectively pulled in $1.5 billion in gross ad revenue — a year-over-year increase of 4 percent. Cable snagged slightly over $1.8 billion in gross ad revenue for the month, a decline of 4.4 percent when compared to January 2019. Overall, total national television gross revenue fell by a modest 1.2 percent.
January National TV Numbers Hold Up Despite Ratings Falls
![January National TV Numbers Hold Up Despite Ratings Falls](/media/articles/big-data-2296821_1280_-_pixabay_SiMtnoj.jpg.550x380_q85_box-26%2C0%2C1064%2C720_crop.jpg.webp)