What do you tell a room full of Millennials whose lives have revolved around technology since they were born about how to reach an audience through tech and data? What do you tell the tech-first generation, who date, travel, pay and even meditate via apps about how to engage tech-savvy consumers? "Keep putting people first," said Jeff Rossi, Global Director of Business Marketing at Spotify and one of the guest speakers at MediaVillage.com’s 3rd Annual 1stFive.org Summer Intern Experience, Powered by Turner. In a standing-room-only breakout discussion, Rossi expressed the importance of prioritizing people within the core of any message or product. “Too many companies in this industry market to the machines people use and not to the people who use them,” Rossi said. “Human behavior is the proxy for human behavior.”
AlertMeJeff Rossi of Spotify at MediaVillage’s 3rd Annual 1stFive Summer Intern Experience, Powered by Turner
