When a client or coworker goes through a hard time, your relationship typically changes. It's business as usual — because it has to be — but your attitude toward that person becomes more sensitive and supportive, and perhaps the jokes and banter you sometimes share becomes less important. As an advertiser, that's what your relationship should be like with your audience as our world adapts to a 'new normal' for the foreseeable future.
Kantar Covid-19 Barometer Reveals Shifts in Consumer Attitudes, Expectations of Brands
