Video: Katrina Craigwell of GE Digital on "The Keys to the Pitch"

WomenAdvancing

As Global Director of Marketing Innovation at GE, Katrina Craigwell has often been tasked with pitching new ideas -- though she was pitching long before her days at GE, as proven by one childhood memory that she shares in the video above. (She Runs It was formerly known as AWNY -- Advertising Women of New York.)

During Katrina’s talk at the She Runs It July 2016 Stages Summit, she offered the audience “the keys to the pitch” and explained how, with these "keys" plus her own drive and tenacity, she sought to unlock the power of VR.

Watch the video above. There are more videos here:

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Katrina Craigwell of GE Digital on "The Keys to the Pitch

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