In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. Here, Sears speaks with Keith Gooberman, CEO of the independent trading desk Programmatic Mechanics. Gooberman started the company in 2014 after stints with MDC’s trading desk Varick Media, Glam Media and Conde Nast. [Editor's note: Be sure to read the first four parts of this series: Jay's interviews with Joe Weaver of Promatica Consulting, Matt Prohaska of Prohaska Consulting, Matt Spiegel of MediaLink and Joe Lampert of Edge Technology Services.]
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