Kiri Masters (pictured at top) is a Partner and Head of Retail Marketplace Strategy at Acadia, a digital marketing agency. Kiri was ranked in the Ad Age 40 Under 40, and a Top Retail Influencer by RETHINK Retail. Kiri was the founder of Bobsled Marketing, later acquired by Acadia. She writes a monthly column for Forbes on retail marketplaces from the brand perspective and is the co-author of the books Instacart for CMOs and Amazon for CMOs (ranked one of the top 100 retail books of all time).
Kiri Masters is Sold on the Retail Media Space for the Long Haul
