Kiri Masters (pictured at top) is a Partner and Head of Retail Marketplace Strategy at Acadia, a digital marketing agency. Kiri was ranked in the Ad Age 40 Under 40, and a Top Retail Influencer by RETHINK Retail. Kiri was the founder of Bobsled Marketing, later acquired by Acadia. She writes a monthly column for Forbes on retail marketplaces from the brand perspective and is the co-author of the books Instacart for CMOs and Amazon for CMOs (ranked one of the top 100 retail books of all time).
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