In a move designed to make advertisers and brands more enthusiastic about audience buying, LEAP Media Investments has created a partnership with people-based audience clearing house LiveRamp. LEAP's patented process helps marketers identify and activate audiences who are deeply and emotionally connected with specific brands. The partnership, which includes LiveRamp modeling and scaling partner Tru-Signal, means marketers can easily and quickly buy and reach audiences at scale who are hyper-engaged with a brand.
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