There it sat, in front of the Four Seasons Resort in Irving, TX, a rare Phantom VIII, the ne plus ultra of Rolls-Royces (pictured below). This particular beauty, featured in black, had a bottom-line price of $562,775, making it one of the most expensive cars in the world.
Marketing the Most Exclusive Rolls-Royce
![Marketing the Most Exclusive Rolls-Royce](/media/articles/phantom_JohnLennon_RR.jpg.550x380_q85_box-0%2C34%2C1280%2C923_crop.jpg.webp)