A report in the Wall Street Journal quotes a new Gartner report indicating that marketing budgets (globally) have significantly fallen over the course of the past year from 11% down to 6.4% of company revenue. For the CPG category, marketing budgets fell to 8.3% of company revenue from 10.8% and the report says that travel fell to 5.4% from 10.2%.
Media Minute with Minsky: Cadent, CitrusAd, Peacock, ESPN+, Invrsion, Super Bowl LVI
