On October 13, 2013, father of modern media planning Erwin Ephron peacefully passed away. He had called me a few months earlier and said that he and I had more work to do together with the ARF: media planners and clients had become confused by complexity and we needed to simplify it all for them and get back to basics.
Messages from Erwin Ephron
![Messages from Erwin Ephron](/media/articles/image-cover-1648723166407.550x380_q85_box-0%2C18%2C748%2C537_crop.png.webp)