We hear a lot about influencers focused on national and global audiences, but how are media companies taking advantage of this trend in local markets or regions? There's no better person to answer that question than Corey Elliott, Executive Vice President of Local Market Intelligence at Borrell Associates. In a conversation with Janet Stilson, Editor of MediaVillage Knowledge Exchange, Elliott discussed the best way to utilize the skills of staffers that fall right into the influencer sweet spot: members of GenZ. And he also described the potential of creating talent-agency-type businesses, offering marketers a pool of influencers who have special interests in different products or geographic areas.
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Janet Stilson
Janet is the writer of magazine articles, books and several film scripts. Penned articles for many fine publications over the years about topics that range from the delights of walking through Spanish Harlem to business models for advanced forms of media.… read more