Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer shifts they project to be significant in the year ahead.  Alexis Fragale, Director, Consumer Insights, Mindshare North America, joined me to share additional perspective on some of the report’s key takeaways, how Mindshare arrived at these particular trends and why it matters to today’s branding strategies.