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Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Mindshare’s Alexis Fragale on the Latest Culture Vulture Trends Report

Author

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Philip McKenzie

Publish date

February 14, 2018

Channel

Culture Vulture - Mindshare

Archived in

On Influence and Influencers
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Generation Nice, The Middleburbs and Great Expectations are not classic-sounding novel titles.  They are actually a few of the titles Mindshare uses to label cultural trends that are part of their new Culture Vulture Trends Report.  The report unveils ten consumer shifts they project to be significant in the year ahead.  Alexis Fragale, Director, Consumer Insights, Mindshare North America, joined me to share additional perspective on some of the report’s key takeaways, how Mindshare arrived at these particular trends and why it matters to today’s branding strategies.

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Philip McKenzie photo

Philip McKenzie

Philip L. McKenzie is an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Philip uses his quantitative background and Wall Street experience in combinat... read more

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