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Download Today: Mobile & Apps U.S. Ad Spend Set to Match U.S. National TV Spend

Download Today: Mobile & Apps U.S. Ad Spend Set to Match U.S. National TV Spend

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Jack Myers photo

Jack Myers

Publish date

April 10, 2018

Channel

Jack Myers TomorrowToday
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The level of mobile & apps annual ad spend in 2010 was 2.2% that of national TV.  Between 2010 and 2016, mobile & apps annual ad spend (excluding mobile search) grew by nearly $20 billion.  Jack Myers TomorrowToday forecasts that mobile & apps total annual ad spend will grow by over $24 billion between 2017 and 2020: an average annual growth rate of 23.3%.  The projected ad spend of $51.7 billion in 2020 will bring mobile & apps total annual ad spend to 92% of national TV's total annual ad spend.  National TV includes total ad spend for cable & broadcast networks, national syndication, and VOD, addressable, and interactive TV.   

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Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

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Jack Myers

Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award. His... read more

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