Surprised by the resilience of the advertising economy, but worried about its future, two of the ad industry's leading forecasters, Jack Myers of MediaVillage and Michael Nathanson of MoffettNathanson, regrouped in a Jack Myers Leadership Conference on July 16. The two had discussed their initial forecast given the impact of COVID-19 on April 15th in a well-attended webinar. (View the full video Leadership Conversation on-demand here.) To read Charlene Weisler's commentary on Jack Myers' update and forecast, link here.
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