On the afternoon after what has turned out to be the most controversial Academy Awards presentation in both TV and entertainment history, National CineMedia resumed its annual in-person Upfront affair. The aim: invite advertisers to spend more on messages running on movie theater screens prior to the feature presentation. The Upfront site: Lincoln Center's Walter Reade Theater.
National CineMedia's New Target Crowd: TV's "Unreachables"
![National CineMedia's New Target Crowd: TV's "Unreachables"](/media/articles/NCM_President_Sales_Marketing__Partnerships_Scott_Felenstein_NCM_Upfront_2022.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)