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Nielsen's Brad Kelly on the Importance of AM/FM Radio During Natural Disasters

Author

Alli Romano

Publish date

June 26, 2018

Channel

Audio InSites

Archived in

Alli on Audio Nielsen Data InSites

Amid power outages, flooding and evacuations caused by last year’s devastating hurricanes, AM/FM radio provided a lifeline for local news and information. Across Florida, Texas and Puerto Rico,radiolistening surged via stations’ broadcasts and digital streaming and, in some cases, the audience continued to grow.

Alli Romano

Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more