Nielsen Gauge results for September 2022 show that streaming now accounts for 36.9% of total television usage, up from 35.0% in August. YouTube, counted as part of streaming by Nielsen, is 8.0% of total television usage in that same framework (i.e., 21.7% of the streaming cell). Live viewing is now in the minority, whereas time-shifted, on-demand streaming and other uses of the TV set (videogames for example) are not only collectively in the majority, but growing rapidly. This historic shift from the classical way TV was consumed in the past is happening faster than anyone would have predicted.
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