Brooke Vines (pictured above right) and Touseef Mirza (left) met at a marketing conference in 2015. To hear it from them, both women knew that something was off -- the conference felt very technical, confusing and not particularly compelling. "The presenters that year seemed focused mostly on techno-babble and certain key issues in digital were not being addressed such as transparency, silos in the full-service agency, etc.," said Mirza. In speaking with other attendees, they realized they weren't the only ones with this viewpoint. Consequently, they started to explore ways to bring a human perspective back into the conversation of digital marketing.
New Digital Media Conference Aims to Bring in "Human Perspective"
![New Digital Media Conference Aims to Bring in "Human Perspective"](/media/articles/1DEA6684-3DF3-43F7-825E-2EEC59C19A50.jpg.550x380_q85_box-0%2C51%2C640%2C496_crop.jpg.webp)