Brooke Vines (pictured above right) and Touseef Mirza (left) met at a marketing conference in 2015. To hear it from them, both women knew that something was off -- the conference felt very technical, confusing and not particularly compelling. "The presenters that year seemed focused mostly on techno-babble and certain key issues in digital were not being addressed such as transparency, silos in the full-service agency, etc.," said Mirza. In speaking with other attendees, they realized they weren't the only ones with this viewpoint. Consequently, they started to explore ways to bring a human perspective back into the conversation of digital marketing.
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