There's "news" about the "reality" of viewers and ads: It's that for engagement, lifestyle programming outperforms everything from sports to news and reality to general entertainment. A study from Scripps Networks conducted in partnership with Nielsen utilized both attitudinal and neuroscience methodologies to better understand the power of programming environments on viewers. The results were more a confirmation than a surprise to Chris Ryan, Senior Vice President of Ad Sales Research and Strategy for Scripps Networks Interactive, except perhaps the degree to which lifestyle programming drives ad engagement.
New Scripps Research Study Proves Environment Matters
