There's "news" about the "reality" of viewers and ads: It's that for engagement, lifestyle programming outperforms everything from sports to news and reality to general entertainment. A study from Scripps Networks conducted in partnership with Nielsen utilized both attitudinal and neuroscience methodologies to better understand the power of programming environments on viewers. The results were more a confirmation than a surprise to Chris Ryan, Senior Vice President of Ad Sales Research and Strategy for Scripps Networks Interactive, except perhaps the degree to which lifestyle programming drives ad engagement.
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