Once upon a pre-pandemic time, Nickelodeon was usually first out of the gate with an Upfront showcase in New York City. Whether staged at Lincoln Center's Rose Hall or The Palace Theater (where the SpongeBobSquarePants Broadway musical held court), Nick set the annual bar for how colorful, creative, informative and entertaining these events can be. Now under Paramount ownership, Nick made its in-person return to the scene this past Thursday at the Palladium Theater on W.44th St.
Nickelodeon Settles Into Three-Pillar Ad Sales Gear
