Nielsen and SagamoreHill Broadcasting Announce Multi-Year Agreement for Local TV

amp8220We are pleased to be working again with Nielsenamp8221 said Louis Wall President and CEO of SagamoreHill Broadcasting amp8220Their local TV audience research which includes coverage of broadcastonly homes will enable us to accurately and comprehensively show our value to advertisersamp8221Nielsen combines the scale of big data with inmarket local panels to provide the industry with complete unbiased coverage of the local marketplace including viewing in broadcast only homes Nielsen remains the only true personslevel measurement service available to the marketplaceWith this new agreement SagamoreHill TV stations will utilize a comprehensive suite of Nielsen data to demonstrate value to advertisersamp8220Weamp8217ve always had a great dialogue with SagamoreHill Broadcasting and are delighted to provide them with local measurement againamp8221 said Catherine Herkovic EVP and Managing Director Nielsen Local amp8220We look forward to working with them to showcase their value to advertisers and empower them with stronger measurement and insights that will drive bottom line business resultsamp8221About NielsenNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whatamp8217s happening now whatamp8217s happening next and how to best act on this knowledge For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation continually developing new ways to answer the most important questions facing the media advertising retail and fastmoving consumer goods industries An SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the worldamp8217s population For more information visit wwwnielsencomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Nielsen and SagamoreHill Broadcasting Announce Multi-Year Agreement for Local TV

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Nielsen and SagamoreHill Broadcasting Announce Multi-Year Agreement for Local TV

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