Nielsen: Big Box Merchandisers Have a Healthy Share of Ads During Holidays

During the holidays, retailers are presented with their best opportunities to accelerate sales momentum and reach their revenue goals before the end of the year. Over the last five years, $71.6 trillion dollars have been spent on advertising for the top 20 product categories in the last quarter of the year -- almost 30% of total advertising spend. In such a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.