During the holidays, retailers are presented with their best opportunities to accelerate sales momentum and reach their revenue goals before the end of the year. Over the last five years, $71.6 trillion dollars have been spent on advertising for the top 20 product categories in the last quarter of the year -- almost 30% of total advertising spend. In such a crowded advertising space, it is imperative for retailers, and mass merchandisers in particular, to reach consumers and get the best bang for their advertising buck during the holiday season.
Nielsen: Big Box Merchandisers Have a Healthy Share of Ads During Holidays
