Modern physics has always had two realms: the realm of Einstein's General Relativity, where gravity rules, and the quantum realm, where subatomic particles behave in ways utterly unpredictable. The mathematical equations that govern these realms are entirely different, to the consternation of many physicists. To this day, physicists are still looking for a way to completely mathematically unite the two disparate realms of our natural world.
Nielsen Introduces Single-Source Cross-Media Measurement
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