We are opportunistically raising our recommendation on Nielsen from Hold to Buy. We think that investor sentiment is overly negative at this point in time, as fundamentals are not much different now than they were earlier in the year, but perceptions of challenges appear to be much worse. We maintain our $35 YE2018 price target, while upgrading our recommendation from Hold to Buy.
Nielsen: Upgrading From Hold to Buy -- Pivotal Research
![Nielsen: Upgrading From Hold to Buy -- Pivotal Research](/media/articles/Wall_street_cookie_from_istock_W2Oqy8n.jpg.550x380_q85_box-9%2C0%2C414%2C282_crop.jpg.webp)