New data from Nielsen covering commercial TV viewing and live + 7 day viewing from all sources of television-related activity (although excluding most viewing through PCs, tablets and mobile handsets) through the end of the calendar month ending November 30 was released this week. We believe assessing viewing data on a calendar month basis is a preferable way for investors to assess viewing trends rather than using a broadcast month basis, which can last four or five weeks and which will not generally conform to public companies’ reporting schedules.
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