OMG Futures, the innovation center-of-excellence of advertising media behemoth Omnicom Media Group, tackles a subject that could intimidate even the boldest futurist -- the future of life itself -- in a report titled "Thrive: The Future of Wellbeing." While most agency futurists limit their forecasting to annual trends or pontificating on the impact of the latest tech, Phil Rowley, Head of Futures at OMG UK, recognized that there was much more than 5G or augmented reality that was and will impact media consumption and, in particular, the way that marketers speak with consumers in a very different world.
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