The concept of reach is having something of a moment. It seems as if when challenged on metrics like impressions or ratings, many practitioners who surely should know better start pivoting towards reach.
On Reach

The concept of reach is having something of a moment. It seems as if when challenged on metrics like impressions or ratings, many practitioners who surely should know better start pivoting towards reach.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.