A DISH Roundtable with Cathy Hetzel of comScore and Jonathan Bokor of Publicis

The world of data is not that simple anymore.  Not only do companies have to understand the tactical and logical applications of myriad datasets, they must also be creative enough to derive actionable, often intuitive insights from the data crunching results.  How does the confluence of logic and intuition impact the work we do today?  In the first in series of DISH Media Sales sponsored "virtual roundtables" with industry experts, MediaVillage journalists Charlene Weisler and David Polinchock posed questions to Cathy Hetzel, Executive Vice President, comScore, and Jonathan Bokor, Senior Vice President of Precision Video at Publicis Media, about a "right brain/left brain" approach to decision making.