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A DISH Roundtable with Cathy Hetzel of comScore and Jonathan Bokor of Publicis

A DISH Roundtable with Cathy Hetzel of comScore and Jonathan Bokor of Publicis

Author

Charlene Weisler photo

Charlene Weisler

David Polinchock photo

David Polinchock

Publish date

March 21, 2018

Channel

DISH Media InSites
11 32

The world of data is not that simple anymore.  Not only do companies have to understand the tactical and logical applications of myriad datasets, they must also be creative enough to derive actionable, often intuitive insights from the data crunching results.  How does the confluence of logic and intuition impact the work we do today?  In the first in series of DISH Media Sales sponsored "virtual roundtables" with industry experts, MediaVillage journalists Charlene Weisler and David Polinchock posed questions to Cathy Hetzel, Executive Vice President, comScore, and Jonathan Bokor, Senior Vice President of Precision Video at Publicis Media, about a "right brain/left brain" approach to decision making.

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

David Polinchock photo

David Polinchock

For 20-plus years David Polinchock has explored emerging technologies that can help brands tell better stories.  He has also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, driv… read more

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