Jack Myers TomorrowToday forecasts that U.S. online-originated video annual ad spend will near $10 billion by 2020, more than double the 2016 level. Online-originated video content's share of total U. S. digital ad spend is expected to increase from 8.5% in 2016 to 9.1% in 2020. Online-originated video includes streaming video ads appearing in online originated sites like Vox, Snap, BuzzFeed and user-generated content sites like YouTube and Facebook. Growth of videogame advertising/virtual currency spend is not expected to keep pace with the growth of online-originated video content investment.
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email firstname.lastname@example.org.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.