The world is changing at a rapid pace and the uncertainty of the market has forced many advertisers to change their strategies and welcome more data-backed approaches. More than ever, dollars can't be wasted on campaigns that do not yield incremental growth and prove out ROI. According to DISH Media, addressable is a key way to ensure advertisers get the most out of their investments.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.