Cross media planning offers an embarrassment of riches when it comes to the range of media and datasets available to marketers. This is why a seasoned professional like Kevin O'Reilly (pictured below), Senior Vice President of Product, Data and Monetization for a4 Advertising, is the go-to person to help optimize advertising messages in the planning stage through sales enablement across cable, OTT and digital.
Optimizing Your Cross-Media Planning. Guidelines by a4's Kevin O'Reilly
