Our Promise: Content to Count on During Uncertain Times

As our news division works overtime to brilliantly inform and empower our community Univision is also uniquely positioned to entertain With a strong programming lineup due to exceptional content partners and a proven strategy we are focused on superserving our audience especially now when they need us mostFor many networks this health crisis has resulted in unprecedented changes to their primetime programming as productions for many of their scripted series have been shut down or postponed At Univision however our scripted telenovelas have longlead production schedules In fact 90 of our programming is already produced or produced inhouse which means that we have a robust slate of original shows already in the pipelineThanks to the content from our incredible partners at Televisa the largest producers of Spanishlanguage content in the world as well as a curated slate of the best global dramas we are fully prepared to provide our viewers with bold and diverse programming well into 2021In fact we are launching several new dramas this month Here are just two titles premiering in midAprilTe Doy la Vida I Give You My Life a family friendly drama that centers around the realities and struggles of a couple whose adoptive son has leukemia and the only way to save him is to find his biological father premiered April 13 at 8pm ETPTComo Tu No Hay Dos No Two Like You a modern drama that tells the story of twins Ricardo and Toamp241o who were separated at birth and who due to unexpected circumstances swap personalities and lifestyles premiering April 27 at 10pm ETPTWhat39s more our primetime lineup on Univision is anchored by a proven strategy that39s resulted in a 35 audience growth during weeknight prime so far this year 1 By programming each hour with distinctive kinds of content we39re able to tailor to the needs of Hispanic viewers of all agesFor example at 7 and 8pm we39re featuring heartwarming dramas that the whole family can enjoy At 9pm it39s some of the most romantic dramas curated from around the world Then at 10pm our bold and edgy storylines keep viewers on the edge of their seatsI39d like to add that our success extends past our flagship network In March UniMamp225s which offers viewers alternative series and realities increased its primetime audience by an average of 60 yearoveryear 2 Thanks to a refined slate of new programs including amp191Quamp233 Culpa Tiene Fatmagamp252l What is Fatmagamp252l39s Fault our momentum continues amp8211 even while hit reality shows like Enamoramp225ndonos the fastestgrowing reality series in the current broadcast season remain on hiatusAs the leading Hispanic media company in the US we take very seriously our ongoing responsibility to serve the Hispanic community especially during these difficult times Thankfully Univision is wellprepared to face 202039s uncertainties with a strong dependable pipeline of content to meet both the needs of our community and our marketing partners1 Source Nielsen NPM 1230201903222020 Live7 and 0323202003292020 vs 0701201909292019 Live7 MonFri 8pm11pm Adults 1849 2 Source Nielsen NPM 0224202003292020 vs 0225201903312019 MonSat 8pm11pmSun 7pm11pm Live7 Adults 1849Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Our Promise: Content to Count on During Uncertain Times

Author

Publish date

Channel

Jessica Rodriquez

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Our Promise: Content to Count on During Uncertain Times

Enjoying This Commentary? There's More to Love

Jessica Rodriquez

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

The payment was successful

Cookies