At both the Upfronts and NewFronts this year, conversations around privacy and brand safety, scalable content and reach dominated. They were reflected in the scaled down NewFront presentations still reeling from issues around transparency in the programmatic space, as well as across all of the network presentations as each tried to discuss ways to combat the decline in linear TV usage with new streaming options. Where those presentations struggled, however, was in finding ways to connect the reach and impact that TV has long been respected for to the new streaming services and, in turn, the end benefit to advertisers who are looking for a big impact using mass media.
Out of Home Is Now an Amplification Medium, Too
