The pandemic changed the way we all function, as hybrid workstyles brought new ways of communicating, reacting and interacting. Now, employers face new challenges as they juggle employee burnout, attrition through changes in lifestyle and the lure of career moves in a robust hiring marketplace. This demands that internal employee-focused initiatives become just as important -- or even more important -- as outbound marketing. While we have always considered our people to be our strongest assets, we now recognize the need for an amplified focus on ensuring that they remain motivated and feel valued, especially considering the extraordinary set of circumstances of the last year and a half. Our teams are not just our brand ambassadors and the face of OUTFRONT, they are the engine that makes the organization run smoothly. They are and will continue to be the most important factor of our pandemic and post-pandemic focus.
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