Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions

quotTo produce the best content for a diverse global audience it39s imperative that the teams both in front of and behind the camera and those who are creating content reflect our audiences We often say 39what gets measured gets done39 and this data will help us create a baseline for diversity targets continue to improve representation make informed longterm diversity equity and inclusion commitments in a measurable way and hold ourselves accountablequot said Bob Bakish President and CEO Paramount GlobalquotWhile there is no finish line when it comes to equality every company can make progress in creating a more diverse and inclusive workforce and ecosystem by seeing and acting on their dataquot said Marc Benioff Chair and CEO Salesforce quotWe39re incredibly excited to support Bob Bakish and his amazing team on their creation of a new software platform that advances equality across Paramount and the entertainment industryquotParamount has been publishing diversity data of its fulltime US employeesamp160for some time And while there have been efforts to track diversity across domestic primetime productions because there was no uniform method of obtaining access to production suppliers39 diversity statistics the process of standardizing consolidating and understanding the data from these various sources was challenging and time intensiveThe use of Salesforce39s platform represents the next step in Paramount39s efforts to measure diversity within its production suppliers which include writers directors vendors contractors and roles like wardrobe stylists production assistants makeup artists stunt workers and extrasTo address this challenge Paramount created a new reporting platform that offers a single dashboard to display diversity statistics of its production suppliers across brands with an eye towards safeguarding the privacy and security of the information This dashboard and overall framework are designed so that other media organizations and industries can adopt them at their discretion The platform will also further its Content for Changeamp160initiative which is focused on using datadriven insights to transform its creative ecosystem amp8211 from content and creative supply chain to cultureParamount39s Human Resources organization technology and social impact teams and Office of Global Inclusion collaborated for several months to plan their framework and created the platform using Salesforce39s lowcode developer tools in just four weeks Having already reduced the process of calculating and visualizing metrics from at least two days of manual work to seconds Paramountamp160 is also planning to further automate parts of the reporting process using features including Salesforce Flow Today it39s the responsibility of the industry to leverage workforce diversity information as a basis for taking meaningful action The new diversity reporting platform is fundamental to building a datadriven culture within Paramount and driving systemic change across the industryAbout Content for Changeamp160Paramount39s Content for Change is a global companywide crossbrand initiative that seeks to harness the power of content to counteract racism bias stereotypes and all forms of hate Informed and inspired by BET39s groundbreaking campaign Content for Change applies scientific research rigor and data to transform the entire creative ecosystem across three pillars amp8211 the content the company produces the creative supply chain that powers it and the culture that underpins everything Paramount does For more information go to wwwcontentforchangeparamountcomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions

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Paramount Global Leverages Groundbreaking Use of the Salesforce Platform to Measure Diversity Across Productions

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