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Partnerships Drive Data-Enabled Buying at Scale, says FreeWheel Video Marketplace Report

Partnerships Drive Data-Enabled Buying at Scale, says FreeWheel Video Marketplace Report

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Hasan Iqbal

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Comcast Advertising InSites
22 26

In FreeWheel's Video Marketplace Report: Q2 2019, we examined how partnerships and interoperability are driving the growth of premium video. These are key catalysts for driving remarkable growth in audience-targeted campaigns, which increased 82 percent over the prior year.

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22 26

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Hasan Iqbal

Hasan Iqbal is a Senior Manager in FreeWheel’s Advisory practice and helps clients generate insights through data-backed analyses. His areas of expertise include market benchmarking and analysis, revenue strategy, and scaling of organizational capabili… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
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Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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