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About us

Partnerships Drive Data-Enabled Buying at Scale, says FreeWheel Video Marketplace Report

Author

Hasan Iqbal

Publish date

October 18, 2019

Channel

Comcast Advertising InSites

In FreeWheel's Video Marketplace Report: Q2 2019, we examined how partnerships and interoperability are driving the growth of premium video. These are key catalysts for driving remarkable growth in audience-targeted campaigns, which increased 82 percent over the prior year.

Hasan Iqbal

Hasan Iqbal is a Senior Manager in FreeWheel’s Advisory practice and helps clients generate insights through data-backed analyses. His areas of expertise include market benchmarking and analysis, revenue strategy, and scaling of organizational capabili… read more