Last week's Yankees/White Sox game at the movie set in Iowa was terrific. We felt re-inspired by baseball. In the movie Field of Dreams, Kevin Costner's character (Ray) makes a tremendous effort and suffers significant ridicule, to build a baseball field on his precious Iowa farmland. He did this because a voice told him that if he builds it, "they will come." The point of the movie turns out to be that building the field alone is not a compelling enough reason for his father to come back to see him again. While required, the field is just the stage set up for the ultimate meeting. Ray must still go through the many steps of self-discovery to induce the reunion to happen on the field.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.