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Pharma Should Not "Discount" the Latino Audience

Pharma Should Not "Discount" the Latino Audience

Author

Simon Applebaum photo

Simon Applebaum

Publish date

November 01, 2017

Channel

Univision Communications
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Pfizer, Eli Lilly and the other companies engaged in creating and selling pharmaceutical drugs or treatments are expected to spend $4.4 billion on television commercials this year.  That's a seven percent increase from 2016, according to Kantar Media research.  With $5 billion a likely TV ad sales outcome next year, Univision Communications Vice President of Business Development, Dennis O'Leary, (pictured above) wants to see more of this spending directed at the nearly 60 million Latinos living across the United States.

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Simon Applebaum photo

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised the program all about TV, now in its 12th year.  Previously, he was a senior editor for vario... read more

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