As day two of PlayFronts 2024 unfolded March 27 inside Convene's Rockefeller Center quarters, the focus went bi-directional. Whereas the previous day of Interactive Advertising Bureau's annual videogame ad and content showcase emphasized opportunities among audiences for mobile, tablet and PC/laptop vehicles, day two centered around the surging marketplace of games and game hubs launched over the last year by numerous smart TV set and device makers, including Samsung, LG, Roku, Amazon Fire TV and Telly. Another theme offered among these presentations: incorporate reward/loyalty elements with smart TV-minded gamers.
PlayFronts 2024 Round Two: Get Smart (TV) Game Opportunities Going
![PlayFronts 2024 Round Two: Get Smart (TV) Game Opportunities Going](/media/articles/2024_IAB_PlayFronts_-_Player_NOW_NViDIA_2.jpg.550x380_q85_box-170%2C0%2C4390%2C2930_crop.jpg.webp)