Some podcast publishers are going to be happy this week -- some maybe not so much – because there’s a new measurement tool in town. Podtrac Inc. just released the first Podcast Industry Audience Rankings, measuring unique U.S. monthly listeners. The goal is to further right the ship of listener counts via another iteration of Podtrac’s proprietary but free measurement service. Unique monthly listener count is just one of the sought after stats by the ad community, but this version shows scale by publisher vs. by individual podcast or episode. Some question its usefulness, but Mark McCrery, Founder and CEO of Podtrac sees this as a service to the industry and a way to raise all boats in the sea of new podcasts and sponsor interest. (Note: Part 1 of Podcast Sponsorships and Measurement can be read here.)
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