What are best practices for brands hoping to tap into Hispanic influencers to better engage with a multi-cultural audience? In Episode 10 of Insider InSites, I spoke with Matt Kaplan, Senior Vice President of Digital Sales for Univision and social media influencer Ana Alvarado, a.k.a. LipstickFables (pictured at top) about case studies and authenticity. The transcript below has been edited for clarity and length. To hear more of Matt’s insights about connecting influencers with advertisers like Mazda and Coca-Cola, how Ana maintains a trusted relationship with her audience or what an "Instagram Husband" is, listen to the entire conversation here, through our player below, or on Stitcher. Please consider subscribing to all our Insider InSites episodes via Apple podcasts.