Press Release of the Week: Hispanicize

These unique cultural challenges and the growing potential of the US Hispanic Market will serve as the backdrop to the 2ndamp160annual Hispanicize CMO ampamp Diversity Summit expanded to two full days on April 1719 andamp160 leading in to the 9th annual Hispanicize 2018 event on Latino trends taking place in MiamiUnlike the rest of the main Hispanicize event to best focus on the need for proper messaging and positioning attendance at the CMO ampamp Diversity Summit portion of the event is restricted only to brands marketers media companies and agencies amp160Topics will center on diversity and inclusion multicultural trends and research case studies as well as Latino social mediadigital best practices amp160quotOur agenda pulls no punches in examining the diversity issues Latinos are facing in America today as well as the terrific trends and case studies that bolster why the Hispanic Market is more important than ever beforequot said Claudia Romo Edelman cochair of Hispanicize 2018 and Special Adviser to the UN Office of the SRSG for International Migration OSRSMGIMTwo of the top presentations underscore the intent Edelman Chief Executive Officer Richard Edelman will discuss quotWhat Latinos Are Saying About Trust in Americaquot while Quantcast Chief Marketing and Communications Officer Steven Wolfe Pereira will speak on the topic of quotInvisible A Reality Check on Latinos in Corporate Americaquot amp160Additionally key speakers will expand upon how brands tell their story amp160such as Aflac39s Chief Brand and Communications Officer Catherine HernandezBlades on quotThe World Needs More Storytellers How to Unlock the Potential of Your Unique Storyquot and Colin McConnell Chief Brand Officer for Prudential Financial on quotThe Transformation of a Stodgy Brand into a CuttingEdge One that Drives Conversationquotamp160The quotWho39s Whoquot of speakers and brands presenting at the summit will also include Csuiters from companies ranging from Wells Fargo and iHeartLatino to Publicis CVSamp160and Johnnie Walkeramp160 Sample sessions includeamp160quotThe Moral Imperative How Brands Are Forcing Agencies to Take Diversity Seriouslyquotamp160amp160quotCVS y Mamp225s Growth through Hispanic InitiativesquotquotLatinos Hallmark The Evolution amp8211 not the Revolution amp8211 of a BrandquotquotPasiamp243n for Sports How Hispanics are Driving the Future of Sports Marketing in the USquotquotMulticultural Digital Trends in 2018 TownhallquotquotJohnnie Walker Case StudyquotquotVRAR Why Mixed Reality Has Arrived and What Brands Can Do About ItquotThe Hispanicize CMO ampamp Diversity Summit is part of Hispanicize week that also includes the Hispanicize Diversity Marketing and Communications Career Fair Hispanicize Uamp160a dedicated program for college seniors a dedicated Hispanic content creators industry track and two awards programs Summit registration is now openThe parent program Hispanicize 2018 has also undergone a revamp now three full days of sessions and breakout workshops will follow in the same Miami venue from April 1719 with the goal of serving as a launch pad for creative endeavors technologies marketing campaigns films books and more targeting Latinos in the US andor Puerto Rico amp160This year39s 9th annual event has also placed a bigger spotlight on its Latinx Content Creators ShowcaseWith the steppedup goal of bringing more creators together with brands and agencies organizers of Hispanicize 2018 previously known as the DiMe Summit put together a strong lineup of speakers and new sessions amp160The more cohesive agenda will be fully integrated into the overall event with daily themes for the content creators track curated to deliver more substance for attendees amp160This year the showcase kicks off with an inaugural quotBrands Love Content Creators Speed Dating Breakfastquot featuring fastpaced business networking between creators and the brands who want to work with them in a wide range of categories from retail to beauty tech and travel amp160The Latinx lineup also includes high profile speakers amp160from actors and comedians podcasters and musicians to marketers and brandsHispanicize Miami claims status as the largest annual event for Latino trendsetters and newsmakers in digital content creation journalism marketing entertainment and tech entrepreneurship and is expected to draw more than 2000 influential Latino professionals over three days amp160Like the CMO ampamp Diversity Summit the Hispanicize Media Group39s event will also take place in downtown Miami39s JW Marriott Marquis hotelClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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Press Release of the Week: Hispanicize

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Press Release of the Week: Hispanicize

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