Last fall the numbers crunchers who track the media forecast that spending on political ads in the 2022 midterms would hit nearly $9 billion. Broadcast and cable television will claim the lion's share. With political contributions already surpassing $5.9 billion according to the Federal Election Commission, the spending estimate looks on the low side. "Politics is so expensive it takes a lot of money even to be defeated," Will Rogers quipped a century ago. Imagine what the cowboy humorist would say about elections today.
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