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By Michael Provenzano January 25, 2016

Busting Programmatic Out of Home Myths

Thought Leaders Archive
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“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. More importantly, they apply to the out of home (OOH) space just as much as they apply to the online ad space.

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Michael Provenzano

Michael was previously a Co-Founder of Invite Media, the first universal demand side platform for online display advertising. Invite was purchased by Google in 2010. He has a BSE in Materials Science Engineering from University of Pennsylvania. read more

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