Busting Programmatic Out of Home Myths

“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. More importantly, they apply to the out of home (OOH) space just as much as they apply to the online ad space.