Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. As a result, we’re seeing an emergence of what is known as branded content, which is a type of marketing that unites entertainment or editorial content with brand or product messaging. Examples range from online video series that educate viewers on a topic while featuring a brand to integrations within a TV show that include special story arcs to highlight specific products. The bottom line is that branded content is emerging everywhere as a new way for brands and marketers to engage with consumers.
Quality Branded Content Outperforms Pre-Roll Advertising