Between addressability, ATSC 3.0, live programming such as news and sports, and OTT, this year's TV of Tomorrow NYC conference offered a great sense of anticipation regarding the future of media. The ecosystem has gone through a series of seismic changes since I first attended the conference in 2012, lurching forward in one area and contracting in another. Recall the first rumblings of addressable? Now, it is reaching critical mass. Remember 3D TV? Yeah, neither do I. This year, the prognosticators report the following:
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.